The Clorox® Company is partnering with award-winning writer, comedian and mom, Carol Leifer, who has written for shows such as Modern Family and Seinfeld, to launch the Clorox® Ick-tionary, a wiki-style dictionary of everyday ick that parents everywhere and others are all-too familiar with.
I was asked to illustrate in the project and devise sketches based on the concepts and word usage. Once approved, I created the final vector illustrations to showcase the ick. The words I have Illustrated so far are Ranch Guessing, Air-traffic Control, and Oh-Sol-Me-ato.
The Clorox® Ick-tionary will also be brought to life over the next few weeks through an interactive mobile experience – a 12’ glass truck accompanied with a variety of interactive word-play activations and digital experiences – that will be making stops in Washington, D.C., Nashville and San Francisco.
This is really a amazing and fun project and I'm happy to be a part of it. It's also great to say I've done freelance work for Clorox, a very recognizable brand.
Be sure to check out more of my portfolio here: http://www.behance.net/CarolynBelefski
3 comments:
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