More Illustrations for Clorox Ick-tionary

Clorox has recently posted more of my original illustrations in their Ick-tionary campaign. Below are three more: Lick Service, Txture, and Hover Crap. I know there are a couple more I did for them that they have yet to publish and hope there will be more to come as their vocabulary grows.

This is a fun campaign, especially when dealing with some disgusting material. I love to inject humor and illustrations whenever possible.

To see my previous Clorox Ick-tionary illustrations, visit: http://curls-studio.blogspot.com/2013/04/illustrations-for-clorox-ick-tionary.html

Available for Freelance Work

If you are interested in my illustration and/or design skills, please email Carolyn Belefski at info@curls-studio.com. You may also check out my portfolio here: http://www.behance.net/CarolynBelefski

Illustrations for Clorox Ick-tionary

The Clorox® Company is partnering with award-winning writer, comedian and mom, Carol Leifer, who has written for shows such as Modern Family and Seinfeld, to launch the Clorox® Ick-tionary, a wiki-style dictionary of everyday ick that parents everywhere and others are all-too familiar with. 

I was asked to illustrate in the project and devise sketches based on the concepts and word usage. Once approved, I created the final vector illustrations to showcase the ick. The words I have Illustrated so far are Ranch Guessing, Air-traffic Control, and Oh-Sol-Me-ato.

The Clorox® Ick-tionary will also be brought to life over the next few weeks through an interactive mobile experience – a 12’ glass truck accompanied with a variety of interactive word-play activations and digital experiences – that will be making stops in Washington, D.C., Nashville and San Francisco.

This is really a amazing and fun project and I'm happy to be a part of it. It's also great to say I've done freelance work for Clorox, a very recognizable brand. 

Be sure to check out more of my portfolio here: http://www.behance.net/CarolynBelefski