Friday, December 30, 2011

Del Ray Baby Logo

Before we officially wrap up 2011, I wanted to post a logo identity I worked on back in August. It is for Del Ray Baby, an online community developed to support, inform, and engage the families with young children in the neighborhood of Del Ray in city of Alexandria, Virginia.

Above you can sneak a peek into my sketch process. I always like to draw with pen and paper before working on the computer. I wanted to create something that wasn't a typical baby thing (rattles, alphabet playing blocks, etc.). My inspirations were a sun and moon reference as a fresh take on the Ying and Yang symbolism.

Something that interested me was making sure it can be for boy or girl with a neutral color reference that evokes happiness in the cheerful, bright smile. Another great thing is that it can be viewed as one or two faces working together (if you have more than one child). This logo has global recognition and is an easy read.

The Del Ray Baby logo is now on merchandise such as onesies, shirts, water bottles, tote bags, and more.

It was a fun project and I hope I'll be able to do more freelance work in the future.

Available for Freelance Work
If you are are creative director, art director or designer interested in my illustration and/or design skills, please email me at

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