Friday, January 8, 2010

Urban Forest Project Submission

This spring, The Urban Forest Project, a global public arts and environmental initiative, will plant 100 street banners designed by local designers and students in downtown Washington, DC. Each banner will use the form of, or metaphor for, a tree to make powerful visual statements about the environment. Together they’ll create a forest of thoughtful images in the heart of the nation’s capitol. Once the banners come down from the light poles, the artwork will be repurposed into tote bags for purchase. Proceeds from the sales of the tote bags will go to non-profit environmental efforts that will aid Washington, DC in being a cleaner, greener and more sustainable city.

The project, conceived by Worldstudio, is being presented in Washington DC in collaboration with: AIGA DC, the District Department of Transportation (DDOT) and the Corcoran College of Art + Design.

Here is my statement about the banner I created:

The Washington Monument is the inspiration for my banner design. The shape lends itself to create a lovely tree and represents both the environment and the city of Washington, DC as one visual element. In addition, the variety of leaves evokes a feeling of diversity and community.

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