I was asked to illustrate in the project and devise sketches based on the concepts and word usage. Once approved, I created the final vector illustrations to showcase the ick. The words I have Illustrated so far are Ranch Guessing, Air-traffic Control, and Oh-Sol-Me-ato.
The Clorox® Ick-tionary will also be brought to life over the next few weeks through an interactive mobile experience – a 12’ glass truck accompanied with a variety of interactive word-play activations and digital experiences – that will be making stops in Washington, D.C., Nashville and San Francisco.
Be sure to check out more of my portfolio here: http://www.behance.net/CarolynBelefski